Humo is
By la Raza
Pa' la raza

About Us

A Spanish word for smoke, humo (oo-moh) is the unmistakable result of cannabis when ignited. Hailing from Salinas, California, we’re on a mission to eliminate the stigma surrounding cannabis in the Latino community by celebrating our rich cultural history with the plant and normalizing its daily use.

Craft Grown

The term la raza — meaning "the people" — has roots in post-revolution Mexico and in the U.S. Chicano Movement of the 1970s which helped elect some of the nation's first Latinos to public office.

Available in a variety of strains, our hierba is for anyone looking to inhale, exhale and get inspired.

Raza Owned

Cannabis prohibition in the U.S. was largely founded upon prejudice toward Mexican immigrants.

From growers, to budtenders, and business professionals, Latinos are present in every facet of the industry yet rarely receive recognition, let alone profits. Until now.

As a Mexican American and woman led company, we aim to provide meaningful representation in an industry that for decades has caused disproportionate harm to Latino communities.

Humo is
By la Raza
Pa' la raza

Are you over
21 years old?

Yes
No